Drapers has announced the winners of its 2017 Digital Awards. These include Best Tech Start – Mention Me; Best App – Missguided with Poq; Best Use of Technology In-Store – adidas, adidas nyc; Best Use of Content – Thread; Best Use of Social Media – Public Desire; Best Use of Mobile – Shop Direct; Best Multichannel Retailer – Under £25m Turnover – Weird Fish; Best Multichannel Retailer – Over £200m Turnover – Topshop; Best Multichannel Retailer – £25m- £200m Turnover – Jigsaw + One Stock; Best Pure-play Etailer – Over £50m Turnover – Shop Direct; Best Pure-play Etailer – Under £50m Turnover – Finery London; Consumer Choice Award – Amazon; Best Digital Marketing Campaign – Missguided, Naughy List; Best Digital Team – Oasis; Best Multichannel Delivery Offer – John Lewis; and Best Digital Leader – Nitin Passi, CEO & Founder, Missguided (pictured).

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