Eve of St Agnes has announced the launch of Beauty Kubes. Beauty Kubes aims to lead the way in reducing wasteful plastic packaging within the beauty industry – currently a major culprit in the over-use of plastics. Each box contains 27 small, individual shampoo cubes. Each cube is equivalent to one hair wash and a box of 27 is equal to a 250ml plastic bottle of shampoo. Available online, RRP £10-£12.

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