Fashions Finest announces Emily Alexandra Cosmetics as new sponsor for SS20 during London Fashion Week

    Fashions Finest’s has welcomed Emily Alexandra Cosmetics as their latest sponsors for their SS season taking place on the 14th of September 2019 at the Congress Hall, 28 Great Russell Street, London WC1B 3LS. Known as one of the biggest independent events during London Fashion Week and also being one of the most inclusive and diverse platforms on and off the catwalk, it’s director Deborah St Louis is delighted to welcome the brand. The vegan cruelty-free US-based brand was founded by Emily Alexandra is known as the American Mermaid. The living mermaid and ocean conservationist sought a cosmetic line that was not only good for your skin but safe for the oceans.

    As an activist and avid diver, she noticed first-hand the impact of human grooming products seeping into the marine ecosystem. Like herself she knew, her community wants to make smarter choices. She created her own cosmetics line that is safe for the skin but also the ocean. Emily Alexandra’s drive to protect the planet as a whole led her to also support SupportingWater.org through her business. She believes that drinking water should be accessible to everyone no matter what. Customers can feel reassured knowing to make a safe choice for their skin, the environment and that a percentage of each Emily Alexandra Cosmetics purchase goes to backing the SupportingWater foundation.


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