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    FLAX handles Jack Wills

    British fashion & lifestyle brand Jack Wills, known for its heritage-inspired classics with a contemporary twist, has appointed FLAX to handle its consumer PR. Maitland continue to handle corporate PR for the brand. Jack Wills this spring introduces Jack Wills Sporting Goods for men, following the success of its women’s range, launched in January. Produced in collaboration with family-run Portuguese company who also equips thousands of Olympic athletes, both athleisure wear collections combine Jack Wills’ expertise in hoodies and sweats with its European partners’ technical proficiency. Established by Peter Williams in 1999, as a single shop in the seaside town of Salcombe, Jack Wills has since expanded to become an international brand with 90 stores (and counting) across the globe, including those in the UK, US, Hong Kong, Singapore and the Middle East, and currently shipping to 130 countries worldwide.

    www.jackwills.com
    @JackWills

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