Digital, social and experiential communications agency, Gung Ho is changing the traditional, seasonal press day calendar dates, to align with a more digitally focused, increasingly-changing media landscape. On this basis, new and relevant opportunities are needed for brands to showcase collections to increasingly important online media, bloggers & influencers who tend to work to short lead timings and operate much closer to the season. The appetite for content for both online media and social platforms is growing exponentially, fuelled by consumers and the way they are engaging with media, requiring information and content that can be published instantly. Gung Ho is therefore launching a new format, remodelling press day seasons to suit mid and short lead media, with a SS18 press day planned to take place in January 2018. To ensure long-lead media requirements are still met, Gung Ho will be distributing a SS18 newsletter containing key product highlights and news stories across all of the agency’s brands for the upcoming season. This will be simple and interactive, containing downloadable links and efficient asset accessibility. The SS18 collection samples will also still be available in the showrooms for all longer lead main fashion shoots and features.

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