HDY Agency secures Australian beauty brand Alya Skin 

    Further building HDY’s beauty-sector specialism, the full-service content marketing agency has secured sought-after Australian skincare brand, Alya Skin. Famous for its Pink Clay Mask – derived from natural Australian-sourced kaolin clay – Alya Skin made waves when it was founded down under in 2018, receiving huge levels ‘Insta-fame’ and instantly selling out. Netting its young entrepreneurial founders Manny Barbas and James Hachem a remarkable $20 million (AUD) in just 20 months since launch, the best friends have witnessed phenomenal growth within Australia and are now looking to replicate the brand’s success in the UK. With micro-influencers providing 60% higher engagement rates across marketing campaigns, HDY will make the most of them within its retainer, combining influencer engagement with PR to drive brand fame for Alya Skin.


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