H&M collaborates with interiors brand Morris & Co

    This autumn H&M is collaborating with Morris & Co, the quintessentially British interiors brand founded in 1861 by William Morris, one of the most influential designers of the Arts & Crafts Movement. The collection features some of the most recognised archival prints in romantic yet tailored designs and will be available in store as well as online, from October 4. Sourced from its vast archive, the Morris & Co prints used throughout the collection are some of the most iconic often seen on wallpaper and interior textiles. The collection includes a wide range of strong tailored coats, jackets and trousers, romantic dresses and blouses, cosy knits and coordinating separates. Silhouettes are longer yet lean, with wool blends, velvet and fluid fabrics, and details such as tie-necks, voluminous sleeves, knife pleats and ruffles. The iconic Morris & Co prints used in the collection include Love is Enough, a tribute to his many skills as a writer, poet and typographer. Lily Leaf and Marigold are all-over prints, while the flower heads of Pimpernel originated as a wallpaper print and hung in Morris’ own dining room at Kelmscott House. Woodford Plaid is a contemporary version of a traditional tartan and similarly, The Brook is a print created in 2015 but inspired by medieval tapestries. Originally block-printed onto cotton, Snakeshead was one of Morris’ favourite chintzes and illustrates his skill of combining the dramatic with the delicate.

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