HRH the Prince of Wales champions those contributing to a positive fashion industry

    Today HRH The Prince of Wales met with British designers and fashion businesses who are dedicated to sustainability and championing positive change for the future of the fashion industry, at White City House. His Royal Highness was met by Nick Jones, founder of Soho House, who gave him a quick tour before His Royal Highness cut the ribbon officially opening White City House, giving it his royal seal of approval. The visit was part of the British Fashion Council’s Positive Fashion initiative, a platform designed to use the power of collective influence to gather thought leadership, celebrate industry best practice and encourage future business decisions to create positive change.

    Through three strategic pillars, Positive Fashion focuses on Sustainability, referring to social, environmental and business governance to drive a more sustainable fashion future; Equality and Diversity, representing the people from the product makers to the staff, students and models who pioneer British brands and Local Manufacturing, Craftsmanship and Community, referencing the community of talent, skills and craftsmanship that supports the fashion sector which contributes £29.7 billion in GDP to the UK economy and supports 850,000 jobs.

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