Fashion e-tailer In The Style is celebrating women this Valentine’s Day, by launching a lingerie collection, featuring campaign imagery that is completely unretouched, encouraging women to love themselves as they are. The collection, which includes bodies, slips and sets in pink velvet, lace and leopard print, has been designed to encourage women to feel great for themselves rather than anyone else, while the unretouched campaign imagery sets out to normalise what are often seen as imperfections but are actually normal parts of a woman’s body.

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