Kat Von D launches new mascara

    Beauty brand, Kat Von D has announced the launch of their high performance, vegan volumising Go Big Or Go Home Mascara launching 15th April. Go Big Or Go Home is an extreme volume vegan mascara with ultra-long wear that’s powered by plant-based fats. The result: mega volume and intense black lashes that last and last – no smudges, flakes or clumps (no matter how many layers you apply)!

    The 100% vegan blend of nourishing waxes from olive and sunflower oils is our solution to replacing the beeswax typically found in most mascaras. This formula of plant-based fats lays the groundwork for extreme volume, and creates a high-performance and truly vegan mascara that gives you big, beautiful lashes!

    The blackest of black pigment and its blend of waxes create a creamy texture, while the signature fluff brush, inspired by a round bristle hairbrush, creates a super volumised blown-out look for your lashes. The wavy fibre bristles on the fluff brush hold on to more formula to perfectly separate each lash at the lash line for a fanned
    out, eye-opening effect.

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