Love Boo has announced the appointment of Belle PR to handle all PR and press. Since its launch over a decade ago, luxury skincare brand Love Boo has become the go-to for mums and babies across the UK for skincare that uses the finest quality ingredients and promises to treat, nurture and pamper at any age. It was during maternity leave for both of their second children that former magazine editors, Jennifer Cawthron and Corinna Labrosse, found the need for a natural skincare range that was not just for mums and babies, but could be used on the whole family too. Recognising a gap in the market, the mothers spent two years combining Jennifer’s knowledge of the negative effects of preservatives and synthetic ingredients in beauty products, with Corinna’s marketing background, and in 2008 Love Boo was born. The brand’s philosophy has remained the same since its inception; to create affordable yet luxurious products which are effective and kind to all skin types and look fabulous too.

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