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    Lush open their first Naked shop in the UK

    On Friday, 18th January 2019, the Lush shop on 10 Market Street, Manchester will open its doors again after a renovation into the first plastic packaging-free cosmetics shop in the country. With awareness of plastic pollution at an all time high, Lush’s newest Naked shop will host an abundance of innovative and plastic packaging-free alternatives to your favourite cosmetics – from the classics, such as solid shampoo bars and soaps, to new naked skincare innovations. And, rather than scanning labels for information, visitors to the shop will instead be able to scan products directly using the recently launched #LushLabs app, replacing packaging with a digital solution. Lush Lens is an in development experiment feature which enables Lush to reduce their impact on the environment by using the phone’s camera and Machine Learning to recognise products through the user’s smartphone camera, and give the customer detailed ingredient information and ‘how to use’ demonstrations via the app. The Lush Naked shop, Manchester will open on Friday 18th January at 12.00pm. The first 100 customers through the doors will receive a Lush Swag ‘Fresher Than You’ tote bag.

    www.lush.com

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