Luxury outerwear brand Mr&Mrs Italy has appointed Rainbowwave PR to handle its PR and communications across both US and UK markets. MMI was born from the ethos of taking iconic garments with a rich history and a strong tradition, and reimagining them for a modern age. The trench coat, inspired by the motorcycle messenger coat, and the bomber joins the iconic parka starting from spring/summer 2016. Inspired by vintage US army gear, MMI has taken the traditional army parka and transformed the silhouette utilising handcrafted materials, sophisticated techniques and the addition of prestigious furs. MMI is stocked globally by retailers including Matches Fashion, Lane Crawford, Harrods, My Theresa, Net-a-Porter and Barneys. Celebrity fans include Rihanna, Arizona Muse, Kate Moss, Olivia Palermo, Anna Dello Russo and Cara Delevingne.

www.mrmrsitaly.it
@MrMrsItaly