Brand strategist, creative and editorial director Cat Callender has announced the launch of PURR, a female-led creative content agency. PURR specialises in crafting authentic narratives and content to connect with female consumers, communicating brand narratives and employing the appropriate content iterations for clients’ female customer groups – from high-street-loving teens and the iGeneration to ABC1 consumers of luxury fashion. With over 20 years experience conversing with female audiences in print, on TV, in-store and online, the agency aim to empower brands and bring new ways to engage with their female audiences in fashion, luxury, beauty, lifestyle, health and fitness. Founder Cat Callender’s diverse credits include brands such as matchesfashion.com, Karen Millen, Joseph, Hobbs and The British Fashion Council.

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