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NME and Thatchers launch Emerging Artists Project
NME is joining forces with Thatchers Haze cider to launch The Emerging Artists Project – a nationwide search for the best undiscovered talent in the UK. The campaign represents the second phase in Thatchers’ ‘What Music’s Supposed To Sound Like’ activity. The partnership was brokered between Tessa Webb, creative media manager for NME and Bray Leino for Thatchers and is creatively led by Joint. Giving emerging artists the chance to be heard, get noticed and get paid, the campaign sees NME give the winning artist exposure to a global audience of music fans, with cross-platform support – from press coverage through to an EP release. Emerging artists submit one original track to NME with the guarantee that they will be listened to and will receive feedback. NME’s new music reporter Tom Smith will pick an artist that brings to the competition the most exciting, unique and fresh sounds of any genre. The winner will receive studio time worth £10k during which a four-track EP will be recorded and produced with mentor Murkage Dave (collaborator of Mike Skinner / Tonga / NEKFEU). To reach new fans and to give the talent the chance to sell their music, NME will have the EP released on online music stores including Apple Music, Google Play and Spotify, with the artists retaining 100% of the royalties and rights. The competition is now live on thatchershaze.nme.com, running until July 12.
