Nudge PR has been appointed by Metcalfe’s Skinny Popcorn to handle all UK PR and communications. Nudge PR’s main goals will be to increase brand awareness following Kettle Foods’ acquisition of the brand, and help grow Metcalfe’s skinny within the competitive popcorn marketplace. The award winning popcorn boasts light flavours made without artificial ingredients and colours, all with fewer than 125 calories per serving. Current flavours include: Sweet ‘n Salt, Cinema Sweet, Cinnamon Sweet, Sea Salt and Maple Bacon.

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