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Prada partners with JD.com to expand digital presence in China
Legendary Italian fashion house, Prada Group has formed a partnership with China’s largest retailer, JD.com. As part of the partnership, Prada has opened an authorized flagship store on JD.com on June 17. The partnership was announced as part of JD’s June 18 (“618”) anniversary sales festival. The new store offers Prada’s upcoming fall/winter collection. As part of the new agreement, Miu Miu and Car Shoe, brands under Prada Group, will also open authorized flagship stores on JD on June 17. Prada Group’s online business reported double digit growth in 2018 and the company is planning to establish an online presence for all of its sub-brands by the end 2020. Prada’s partnership with JD represents an important part of the company’s digital strategy in the Chinese market.
