Superdrug targets vegan market with B. Makeup launch

    Superdrug’s premium beauty brand B. is set to launch vegan, cruelty free beauty and grooming products. The collection now comprises of skincare, men’s grooming and beauty accessories, including make-up brushes. The B. Makeup collection comprises over 130 products with prices starting at £4.99 for a Lip Liner rising to £10.99 for a Dual Ended Mascara. The collection has been developed with the input of celebrity make-up artist Cassie Lomas, who has also designed a B. Makeup capsule collection to celebrate the launch. Available online at Superdrug.com and in selected stores from May 31.


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