The House of Worth launches Belle fragrance

    The House of Worth has announced the launch of Belle, a new fragrance for women. The scent was inspired by the central character in Walt Disney’s new live action adaptation of the classic tale Beauty and the Beast. Created by Honorine Blanc of Firmenich, notes comprise: green pear, grapefruit, Italian bergamot, redcurrant, pink pepper SFE, Bulgarian rose, pivoine blanche, rose centifolia NP, muguet, ambrette seeds and sleek woods. Belle by Worth is the first fragrance to be created and distributed by Akita Brands, with the aim of raising awareness of conscious beauty in the 21st century and supporting global powerhouses with vegan, cruelty free and provenance-conscious beauty products. Launching with The Fragrance shop early this month. RRP £72.

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