TheIndustry.fashion in conjunction with launch partner KLARNA, has unveiled The Index, an industry-first brand and retail tracker, which provides brands with crucial metrics and unbiased insights into the psyche of today’s consumer.  Every month the top 100 UK brands will be assessed on unbiased survey data drawn from 2,000 consumers and given a Buzz Score that places them on a tracker. The metrics will be updated every month, enabling brands to monitor brand sentiment, movements in the market and adjust their strategies accordingly.

Brands featured in The Index include:

Matchesfashion.com, COS, Marks & Spencer, BooHoo.com, Amazon Fashion, Primark, Selfridges, Jigsaw, ASOS, Gap, Quiz, Matalan, Nike, Mr Porter & Net-a-Porter, Flannels, Farfetch. Harrods and many more.

theindustry.fashion
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