N Brown, a UK clothing and footwear digital retailer, has adopted fashion personalisation platform True Fit to integrate data-driven personalisation across its portfolio of fashion brands, as part of its customer centric strategy to drive profitable digital growth. N Brown is a size inclusive fashion retailer, focusing on the needs of the underserved customer groups – size 20+ and age 50+. It offers an extensive range of products, predominantly clothing, footwear and homewares. Employing over 2,400 people across the UK, N Brown are headquartered in Manchester where its product offering is designed, sourced and created. N Brown’s retail-led strategy, focuses on data and the customer experience. True Fit is a personalisation platform for apparel and footwear brands and retailers, solving the needs unique to the fashion vertical around personalisation, targeting and merchandising analytics. By utilising True Fit solutions across its JD Williams, Simply Be, Jacamo, Ambrose Wilson and Fashion World brands, N Brown will improve customer experience by serving personalised fit and style recommendations. Additionally, N Brown will use True Fit to structure and connect customer data to unlock insights allowing the retailer to better serve its customers. The True Confidence™ and True Discovery™ solutions are now available for customers when buying products from JD Williams, Simply Be, Jacamo, Ambrose Wilson and Fashion World. True Confidence™ uses data collected from N Brown and millions of anonymous shoppers to provide personalised fit ratings and size recommendations based on each consumer’s unique body shape and preferences. This helps customers to choose products they love in the right size for them, increasing their overall confidence towards the purchase. True Discovery™ allows N Brown to deliver personalised product recommendations based on a combination of hyper-personalised style and fit preferences, transactional data and product attributes.

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