Coty Professional has announced actress Sophie Turner, as Global Brand Ambassador for Wella Professionals. Honouring the brand’s history of over 135 years of hair passion, the new partnership with Turner aims to inspire beauty enthusiasts and hair stylists to discover their true colour through the power of transformation. In her first activity to kick off the partnership, Turner will appear in the brand’s summer fall campaigns. Behind the scenes of the production shoot, Wella Professionals Global Artist, Sonya Dove, collaborated with Christian Wood, on achieving a modern, youthful style for the campaign. Turner will also bring Wella Professionals’ signature styles to life via the red carpet and has already worn looks featuring EIMI products at several appearances in early 2017.

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