British lifestyle brand Boxfresh has announced the appointment of Achim Leidel as DACH Sales Director. This appointment follows Boxfresh’s recent focus on investment in its Boxfresh footwear range and will help the business to further increase its presence in the DACH region. Achim, who joins Boxfresh on July 1, brings a wealth of industry and market experience to the brand, having previously led sales for the CROCS, Nike and Scholl Footwear businesses in the DACH region. Achim will be preparing for a spring/summer 2016 launch and sell-in period and focus on setting up the business for future seasons. The Boxfresh spring/summer 2016 collection will be presented at the beginning of July at SEEK Berlin. The contemporary hybrid lifestyle footwear brand, promises to offer a collection of interesting material mixes and unexpected details that will bring freshness to the market, and enrich the existing offer with quality and versatility.

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