Bed Head by TIGI has announced the launch of Joyride Powder Primer Balm (PP Balm) for hair. Joyride primes the hair with a fine, invisible powder that adds texture and grip making styling and hold easy. Joyride’s ground-breaking formula uses platinum charged and custom engineered elastomer molecules found in skincare, which prime hair for a unique non-slip feel. With the addition of silica (found in texture powders), hair becomes light and easier to style. Developed by TIGI’s International Creative Team over three years, Joyride is Bed Head’s most pioneering product since the launch of the original Bed Head stick. The benefits of this new Powder Primer PP Balm includes preventing first day fluffiness, priming hair for easier styling by adding grip, adding texture and definition, as well as de-frizz and smooth hair. Joyride Texturizing Powder Balm is available from today (September 1).

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