Negri Firman PR & Communication has been appointed by Diana Vreeland Parfums to handle its PR and communications. Diana Vreeland Parfums is a fragrance and beauty collection that embodies Mrs. Vreeland’s personality: fearless, colourful, confident and fun. The brand was created in New York City by Mrs.Vreeland’s grandson, Alexander Vreeland, with the vision to launch an American luxury brand. In 2014, Diana Vreeland Parfums launched five fragrances and related products in the finest retail stores in the US and Europe. In February 2015, Smashingly Brilliant, a citrus fragrance debuted and in May 2015, Daringly Different, an iris oud was launched. In September, Diana Vreeland Parfums will launch its eighth fragrance called Devastatingly Chic.

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