International footballer Didier Drogba has released the first campaign image from his new collection Drogba & Co designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame. Additionally, HOM have today unveiled a microsite dedicated to Didier’s first collection. The site links fans to HOM’s e-commerce page in order to pre-purchase products from Drogba & Co prior to its global in-store launch on May 1. Didier Drogba says of the partnership with HOM: “By producing my own line of underwear I’m able to achieve two goals; to design a fashionable men’s underwear range, and to create a product that will directly support my charitable foundation – to aid in healthcare and education in the Ivory Coast.”

www.hom.com/didier-drogba
@Hom_Underwear

www.thedidierdrogbafoundation.com
@DidierDrogba