Diet Coke has announced its collaboration with British fashion designer J.W.Anderson. The soft drinks brand will unveil J.W.Anderson’s designs at the end of July. The exclusive collection will feature two limited-edition designer Diet Coke aluminum bottles, t-shirts, a tote bag and premium notebook. J.W.Anderson has taken inspiration from its signature knitwear prints and bold hyper-realistic photography, marking the first time Diet Coke has used photography on its designer bottles. The collection forms part of Diet Coke’s Regret Nothing campaign, which aims to inspire and empower people to embrace their impulsive side. Jonathan comments: “I view Diet Coke as a pop culture icon so I was excited to have the opportunity to put my stamp on ‘Regret Nothing’. You can expect something completely different with lots of cool surprises.” A limited-edition collector’s box set, featuring J.W.Anderson’s Diet Coke bottles and notebook will be available exclusively, while stocks last from August 17 in Harvey Nichols stores across the country. Fans will also have the opportunity to bag a piece of the collection on Diet Coke social media channels from the beginning of August.

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