EdenCancan has been appointed to handle the UK press and publicity for new drinks brand MYX Fusions Moscato. A premium moscato wine infused with all natural fruit juices and flavours, MYX Fusions Moscato is naturally sweet, sparkling and refreshingly carbonated. International popstar Nicki Minaj co-owns the brand alongside CEO of multi-media entertainment company Monami Entertainment, Mona Scott-Young. UK-based drinks company James E McCabe Limited partnered with MYX Fusions Moscato earlier this year to distribute the brand in the UK and Ireland, and has plans to roll out the product on trade nationwide from November and off trade in 2015. EdenCancan will focus on trade and consumer press, as well as celebrity seeding and event sponsorship.

www.myxfusions.com
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