Consumer PR agency instinct pr has been appointed to handle PR activity for footwear label Butterfly Twists. The ballerina and boot brand for women was founded in 2007 by Emmanuel Eribo, Frank Eribo, Mark Quaradeghini and Philippe Homsy. Butterfly Twists offer a range of high quality, comfortable flat shoes, with each shoe made using a soft memory foam insole to cushion the foot. In 2012, Pentland, the global brand management company behind Speedo, Lacoste and Ted Baker footwear made a sizeable investment in the brand. Butterfly Twists is currently sold in 50+ countries and continues to grow internationally, with stockists in the UK including Office, Joy and Sole. instinct pr’s remit will span across all fashion, consumer and trade media, campaigns and corporate communications.

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