Harrods teams with BA for mid-air catwalk shows

This week, British luxury department store Harrods teamed up with British Airways to mark the launch of a new route on the A380 aircraft. 200 guests enjoyed a very special Champagne high tea at take-off created specially by The Saxon and South Africa’s top chef, David Higgs, with catwalk shows hosted in the sky during mid-flight. The catwalk shows, curated by Harrods, featured British designer collections for the summer season from Jenny Packham, Victoria Beckham, Matthew Williamson, Ralph & Russo and Temperley, teamed with Jimmy Choo shoes and jewellery by Astley Clarke, Monica Vinader, Shaun Leane and Lara Bohinc. British Airways A380 aircraft will begin operating between London and Johannesburg on February 12. This is only the third route to be confirmed after Los Angeles and Hong Kong. Initially it will operate three times a week, with the other 11 Boeing 747-400 weekly frequencies. The A380 service will increase to six weekly services by March 6. Michael Ward, Harrods Managing Director, comments, “Harrods is delighted to have partnered with British Airways, bringing together two iconic British brands, to create a spectacular event. Celebrating the exceptional design of the A380, we were able to present the talent and creativity of our most respected British fashion designers, in a unique experience at 30,000ft.”