Beauty box company the LIB Group, owners of latestinbeauty.com, has announced the launch of a new online platform called the The Libbie Club. The platform enables members of the public to be rewarded for testing, reviewing and recommending a wide range of beauty products to friends, family and other beauty fanatics. A reinvention of Avon’s social selling model for the digital age, instead of being financially remunerated for their efforts, beauty lovers – known as ‘Libbies’ – are rewarded with a free monthly box and incentivised with exclusive benefits. These include beauty treatment vouchers at top salons and money off cosmetic purchases. The Libbie Club box contains a minimum of three different full size beauty products every month. Once the box is received, Libbies have until the end of that month to test each of the products in the box and post their review on their ‘Libbie Boutique’ page. In order to receive the next month’s box, the Libbies’ monthly progress bar must reach 100%. Libbies will also be rewarded for their activity on the site with ‘Libbie Points’. The three Libbies with the most points at the end of each month win exclusive prizes. A one off joining fee of £35 applies.

www.libbie.club
@libbieclub