This month sees the launch of Moschino TOY with a personal appearance from Jeremy Scott at Harrods (see Fashion and Beauty Insight Events). Moschino’s latest fragrance, TOY, conceived by Moschino Creative Director Jeremy Scott, is an actual toy featuring an atomizer built into the bear’s soft body. Jeremy shares his love of teddy bears with the House’s founder Franco Moschino, who devotedly used stuffed animals to cover dresses, coats and hats in his fall-winter 1988 collection. The teddy also comes with a t-shirt that states, ‘This is Not a Moschino Toy’. The fragrance is housed inside what a realistic toy package would be, replete with clear plastic viewing window, bubble writing instructions to “Try Me” or “Touch Me” and the exact same back flap and hanging hook that are used to hang toy packages in every store around the globe. The fragrance itself features the scents of mandarin, cardamom, and bergamot; and a heart of lavender, violet petals, and hawthorn. Its finish of sandal wood, vanilla, mountain tree moss and acacia hit the woodsy notes that nod to this bear’s forest home. TOY launches exclusively at Harrods in London from November 9-23 as well as being available at moschino.com. The fragrance will then roll out to department stores and Moschino retail boutiques throughout the world priced at £80.

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