Hair care brand, Pantene Pro-V has partnered with fashion art illustrator Laura Laine. Renowned for her signature style of creating flowing hair art illustrations, she was commissioned by Pantene Pro-V to create a series of bespoke hair-inspired pieces of artwork entitled “The Art of Healthy Hair”. The pieces will appear on billboards outside key shopping locations in major cities across the UK – London, Birmingham, Manchester and Liverpool from August. Laura designed the bespoke fashion art hair illustrations with minimalist colours to portray the ultimate “healthy hair” concept and gave a unique illustrational “twist” with an upscale fantasy feel and look to fit within the particular location e.g. Broad Street Blowout for the nightlife district in Birmingham, Manchester Mighty Mane, Waterfront Wild Pony Liverpool and White City Waves for London – giving each city a unique piece of fashion art illustration. The outdoor advertising will be appearing across the UK during August with a second-wave hitting billboards in the same cities from September 2015.

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