De Rigo Vision has appointed instinct pr to handle all PR activity for Police eyewear, including the launch of the brand’s global ambassador; footballer, Neymar Jr. instinct pr has worked with the Police lifestyle brand since October 2013, handling all media relations for Police watches (Inter City Group) and now adds Police eyewear to its PR mix from May 2014. Focusing on the appointment of Neymar Jr as the global face of the SS14 advertising campaign, shots produced by celebrity fashion photographer Rankin will be utilised to strengthen brand awareness, as well as promote the distinctive, bold and contemporary new sun and optical collections. Festival colours will permeate the late summer offering, whilst the more classic city shapes will be available as always for the core Police customer.

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