Gourmet popcorn brand Joe & Seph’s has appointed PR agency instinct pr to handle its PR activity. Joe & Seph’s is a premium family business, which currently produces over 30 hand-made popcorn flavours. The company takes its name from its founder, Joseph Sopher, who launched the family business with his wife Jackie and their eldest son, Adam, after years of creating popcorn for friends and relatives from his kitchen. Priding itself on producing innovative flavours, the brand’s stockists include Waitrose, Ocado, Selfridges, Harrods, Whole Foods and Harvey Nichols. instinct pr’s remit will span across all media, with a focus on growing consumer media awareness and increasing the brand’s share of voice. The team will handle all press office enquiries and also help the brand with trade media.

www.joeandsephs.co.uk
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