Bright Light has been appointed to handle the PR for lingerie brand Silent Assembly. The brainchild of lingerie innovator Kay Cohen (Victoria’s Secret Biofit Bra, Pleasure State and Elle Macpherson Intimates), Silent Assembly features a range of modern lingerie to meet the demands of everyday life. The collection promises supreme comfort thanks to its patented Curvessence Technology which replaces metal underwires with engineered nylon ribs which contour to the left and right sides of the body, delivering fit and all day comfort. Bright Light has used its extensive experience and knowledge of the lingerie market to develop and 360 media campaign to launch the brand in the UK. Additionally, Melissa Santos has joined Bright Light PR as Senior Account Executive.

www.silentassembly.co.uk
@silentassemuk
www.brightlightpr.co.uk
@brightlightpr