SOREL has announced the appointment of Whitehair Co. to handle its UK VIP and blogger relations. Founded in 1962 in Canada, SOREL brings functionality, heritage and expert craftsmanship to the modern world of fashion, providing functional outdoor footwear for men, women and children. Renowned as the go-to brand for snow boots, SOREL also offers technical, urban outdoor-lux footwear for autumn. From September 2015 Whitehair Co. will host a VIP seeding suite (see Events) to help ignite the #SORELStyle social media campaign in the UK. Whitehair Co. will work alongside Surgery who is handling UK PR. Celebrity fans include Brad Pitt, Blake Lively, Cameron Diaz, David Beckham, Demi Moore, Drew Barrymore, Elizabeth Olsen, Elle Macpherson, Ethan Hawke, Gwen Stefani, James Franco, James Marsden, Jessica Biel, Justin Timberlake, Kate Hudson, Katie Holmes, Kristen Bell, Matt Damon, Megan Fox, Michelle Williams, Selena Gomez and Tom Cruise.

www.sorel.com
@sorelfootwear
www.whitehair.co
@whitehairco