The Grooming Room names Metro as official media partner for LFW
The Grooming Room: Women’s Edit over London Fashion Week has announced Metro as its official media partner. Taking over private members’ space, Century Club, the Grooming Room: Women’s Edit will offer press, buyers, celebrities and VIPs a secluded hub in which to relax and unwind in between shows. Treatments will include hair cutting and styling, facial treatments, mini makeovers and manicures, and a gifting suite for celebrity guests. Metro is the UK’s leading urban media brand, helping its consumers get more from city life. Launched in 1999 as a concise read for Urbanites on the commute, it contains bite-sized news, entertainment and features. Metro also offers a suite of digital editions, including phone editions for iOS and Android and a tablet edition. The Grooming Room: Women’s Edit will be open from February 20-22 with a launch party on February 19.