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    Urban Decay announces collaboration with Gwen Stefani

    Urban Decay has announced its collaboration with Gwen Stefani, set to launch later this year. The partnership marks the brand’s first ever celebrity designer collaboration. The limited edition collection is a true partnership with Gwen, who worked closely with the brand, guiding every detail of the collection, from the shades to the packaging. Chief creative officer and founding partner Wende Zomnir spent time at Gwen’s house, talking make-up and working with her on every detail of the launch, from the packaging to the formulation of the shades. Gwen commented: “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach.”

    www.urbandecay.co.uk
    @UrbanDecay
    @gwenstefani

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