Environ has announced the launch of its Youth EssentiA Focus Frown Serum. Designed to smooth and soften frown lines and help prevent new ones forming, this serum can also be used on the delicate eye area to minimise the appearance of ‘crows feet’. The potent formulation contains a cocktail of active ingredients that attack the process of wrinkle formation, including argireline, which reduces the depth of wrinkles caused by contraction of the muscles for facial expression; leuphasyl, which softens muscle activity and complements the effects of argireline to assist in blocking the contraction of facial muscles; and vialox, which makes muscles less responsive to nerve impulses. RRP £122.

www.iiaa.eu
@iiaaLtd