Health supplement brand, Protein World has appointed Thinkhouse as lead creative and strategic agency. The agency’s remit includes leading the brand’s through-the-line campaign strategy, which includes a major collaboration with TV personality Khloe Kardashian across the UK, US, Canada, Australia and Europe. Thinkhouse are Protein World’s first ever through-the-line agency, managing the brand’s activity across above-the-line creative, social media, influencer marketing and PR globally.

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