Jimmy Choo has announced the launch of its MAN ICE fragrance this May. The evolution of the Jimmy Choo man continues with the introduction of the fresh and aromatic Jimmy Choo MAN ICE, revealing a new chapter in the brand’s masculine fragrance franchise. Created by Michel Almairac, the Jimmy Choo men’s fragrance offering develops with this dynamic and complex scent. Refreshing and powerful, it opens with a citrus breeze of mandarin, bergamot and cedrat essence but is intensified with heart notes of woody vetiver, patchouli essence and cedarwood enhanced by crisp apple. Its carnal wake of musk, moss and ambroxan gives the fragrance a natural elegance punctuated by a hypnotic signature. Top notes include mandarin, bergamot, cedrat essence; with heart notes of vetiver essence, patchouli essence, cedarwood, apple; and base notes of musk, moss and ambroxan. In this new manifestation, the Jimmy Choo Man’s signature hip flask bottle is enhanced with a matte white graduated lacquer, the design reflects the freshness of the fragrance within. While contrasting metallic chrome details add a refined hint of rock n’ roll rebellion to the silhouette. Referencing a Jimmy Choo autograph, the embossed crocodile print on the cap is revisited in white rubber with a soft-touch finish lending a modern twist to an otherwise classic design. The case is finished with a luminous matte white design and adorned with the tactile crocodile print, leaving it irresistible to the touch. The advertising campaign features Brazilian model Marlon Teixeira, who is also the face for the signature JIMMY CHOO MAN fragrance. Jimmy Choo MAN ICE will be available exclusively to The Perfume Shop from May 8 and going nationwide from May 22. Priced at £30 (30ml), £44 (50ml) and £64 (100ml).

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