Shu Uemura Art of Hair has announced the launch of its Blow Dry Beautifier. It is a naturally enriching ginkgo biloba extract and exclusive S.R.S® styling technology, multi use, thermo protective product inspired by the skincare and make-up hybrid, BB Cream. The Blow Dry Beautifier recreates the nude BB effect for hair, combining care and control for a flawless finish. Available in two formulas: BB Serum, for fine to medium hair; and BB Cream, for thick hair; this has a creamy formula that melts into damp hair. The new Blow Dry Beautifiers primes the hair fibre, moisturises without heaviness, smooths fibres and protects hair from heat. Each Blow Dry Beautifier formula combines the ground-breaking fusion of naturally enriching ginkgo biloba extract and exclusive S.R.S® styling technology. Cherished in Japanese culture, the ginkgo biloba is a symbol of longevity and resistance.

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