Gap has announced the launch of the film ‘Mama Said,’ a celebration of motherhood in support of Every Mother Counts co-directed, starring and soundtracked by Liv Tyler. Tyler and co-director Paola Kudacki set out to create a film that embodies the joys and optimism of motherhood, with a nod to the loving influence mothers have on their children. Set to Jurnee Smollett-Bell singing “Let Your Love Flow” by the Bellamy Brothers, depicts the mothers enjoying intimate, candid moments with their children playing, dancing and bonding. The cast’s children are dressed in babyGap and GapKids, showcasing Gap essentials that are part of every mother’s go-to wardrobe for their children. The Mama Said cast includes Liv Tyler, Coco Rocha, Candice Swanepoel, Jurnee Smollett-Bell, Ali Bird, Cass Bird, and their children. The film can be watched here.

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