St. Moriz has been announced as an official sponsor of the upcoming Baywatch movie, launching on screens this summer. The UK’s self tan brand will be hitting the streets and TV screens to share their expertise in all things bronze. As an official partner of the movie, featuring Dwayne Johnson, Zac Efron and Alexandra Daddario, St. Moriz will be launching its biggest ever marketing campaign to support its association with Baywatch, with a TV commercial, outdoor media, bus rears, digital ads plus lots more, starting May 8. In addition St. Moriz is marking the association with special Limited Edition Baywatch branded Mousse products. The St. Moriz products feature salon quality formulations with innovative ingredients that are guaranteed to give you that peerless California-style Baywatch tan. The latest Advanced Professional Tanning Mousse is a specialist, multi-tasking formulation that provides a luxurious luminous glow and a longer lasting tan with a streak free finish. Available in Medium and Dark, it develops over 4-6 hours. UK consumers will also have the opportunity to win an exclusive trip for two to Miami, USA – via an on-pack promotion running through the summer. The lucky winners will get the opportunity to experience the Baywatch beach lifestyle at first hand.

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