Gobsmacked has announced its launch in the UK. Launching in August 2017, this new eco-luxe natural lipstick brand is made with natural, vegan and cruelty free ingredients. The brand’s first collection Modern Flapper Girl consists of four satin shades in a palette of nude pinks and mauve tones. Inspired by the roaring 1920s, an era of social, political and sexual revolution, this collection is a palette of soft and creamy pinks and purples, fit for all flappers past and present. The lipsticks use a unique blend of fruit and flower waxes as an alternative to beeswax. Oat oil is the main ingredient as it is rich in vitamin E and linoleic acid which is a rich in omega 6 and helps hydrate, and plump the skin, the lipsticks are also topped with a note of red mandarin. The lipstick tubes are made from eco-friendly bamboo, which are biodegradable and the gold panel adds a touch of glamour. The lipsticks come in a kraft card box made from recycled materials and feature an illustration, commissioned especially by Miss Magpie Fashion Spy. The lipsticks will be available online and are priced at £17 per lipstick, with the full set of four shades priced at £65. Pre-order sales will launch on July 29, to coincide with National Lipstick Day. The official launch date is August 14.

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