P&O Ferries has announced the launch of its new onboard retail magazine The Collection across its European network. Created in partnership with content marketing agency Cedar, the new title showcases the very best of P&O Ferries’ extensive onboard product range, as well as providing lifestyle tips and travel ideas to its 10 million customers. The largest ferry operator in Britain appointed Cedar as its new content partner for its onboard retail publication earlier this year. The brief includes a new strategy and delivery of the company’s onboard retail magazine, with a new design, editorial content and bespoke photography to showcase P&O’s exclusive and varied products.

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