Front Row PR handles Experimental Perfume Club
Front Row PR has been appointed to handle Experimental Perfume Club. After spending six months in Dalston, the Experimental Perfume Club lab – originally established as a pop-up – is moving to its new permanent home in the east London creative hub of Netil House (located between London Fields and Broadway Market). The new, split-level lab is a micro-perfumery, specialising in bespoke creation for individuals and brands and education through workshops, one-to-one consultations and open-lab sessions. Guests of Experimental Perfume Club are invited to get creative and hands-on with perfumery through a series of exclusive or group perfume-making workshops. Each workshop is designed for everyone and anyone with a nose and a sense of curiosity, allowing participants to delve into the art of perfume creation, rediscover their sense of smell and design their perfect blend with a trained perfumer.