US beauty brand PRAI Beauty has announced its UK launch. Targeting the neck and décolletage, PRAI Beauty has a range of four scientifically proven vegan products led by the iconic hero cult cream containing hyaluronic acid and sepilift technology. Products comprise of Ageless Throat & Décolletage Cream (£24.99); Ageless Bust Creme (£29.99) – powered by adipolfill’intm to mimic lipo-filling non-surgically by plumping skin’s appearance, sesame seed oil packed with vitamin E, B complex and A to nourish and rejuvenate skin and shea butter for moisturising; as well as Ageless Upper Arm Creme (£24.99) – powered by caffeine to help firm and tighten the skin’s surface while reducing its redness, caprylic/capric triglyceride from coconuts, to help smooth and soften skin, 3x cosmetic-grade silicones to bind moisture to the skin and enhance a smoother appearance; and Ageless Microdermabrasion Throat Skin Resurfacer (£19.99) – powered by super-fine aluminium oxide used to remove dead skin and refine skin’s surface, yeast extract to impart complex of proteins, sugars and amino acids, oat kernel extract to soothe and calm skin. PRAI Beauty is now available in Boots stores nationwide, with their new capsule collection launching in stores and online nationwide from July 10.

www.praibeauty.co.uk
@PRAIBeauty