Indie beauty brand XO Balm has announced its launch. The brand was founded by CEO Charlotte Libby and aims to offer a natural alternative to prescription products, for those suffering from eczema, contact dermatitis, dry and rough skin. XO Balm has a unique composition of simply four active natural ingredients; coconut oil, beeswax, chia seed oil and olive oil, which are designed to soothe and strengthen the skin, as well as moisturise and nourish all parts of the body, face and hair. The XO Balm tin is portable with a mirror and applicator that is designed for on-the-go day-round applications to help a proactive not reactive approach to protecting skin. XO Balm is available online from June 2017 and priced at £12.50/45ml.

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